Correctly compiled texts play an important role in effective website promotion and SEO marketing. The first and the foremost task of all the texts written for SEO needs is to fill the site with top-quality, properly optimized content. However, you should also take into account the fact that the content of such articles should be interesting not only to the search engines, but also to the visitors of your website.
It is recommended to thoroughly examine the rules for writing such texts. There are certain methods to be followed. Correctly and competently written SEO text will necessarily contribute to all the other search engine marketing activities you have carried out and result in website rating positions raising on the network. By the way, for those who still do not know, SEO is an acronym that is translated as optimization in search engine system. There is even a separate concept of SEO-copywriting for these types of articles. It is a higher level of texts for the websites writing as it implies promotion and optimization of the site. Therefore, any copywriter who has decided to take a step up is interested in the question of how to write SEO articles, which will contribute to effective search engine marketing.
The basic rules of writing articles for SEO marketing
1. Nowadays the network is simply littered with diverse information. Therefore, it is important that the title of the article was bright, memorable and immediately striking the eyes of the site visitor. Besides, the text should contain interesting and important information.
2. SEO article must carry a hidden advertising, motivate the reader to resort to one or another service or choose a certain product.
3. No matter in what style (business or artistic) the article is written, it must necessarily be literary.
4. AS a rule, large volumes of text do not interest the visitors of the site and as they can not be read or browsed through quickly. Therefore, the article should contain 1000-3000 symbols. There is even a certain gradation: 1000 symbols is the minimum volume, 2000 – the optimum volume and 3000 – the average volume.
5. The very concept of copywriting optimized for search engines involves the use of keywords and their combinations.
How to write unique SEO articles to meet all the requirements of search engines?
It is important to correctly fit keywords and their combinations in the body of the article. A user enters a set of words into the search box to get the information. Search engines, in turn, provide a list of sites that are referred to these words. Therefore, the text with optimal keywords will significantly promote your site position, but it is worth remembering that the content of the text keywords should not have the character of just a set of words. Competent and readable article will bring much more benefits to both consumers and the site. Proper selection of the keywords for the SEO text is the basis of all the further activities. So, it is essential to correctly determine the key words and phrases before writing SEO articles. It is quite easy to pick up the needed words visiting various online services. The number of keywords in the article should be from 3% to 5% of the text.
Conrad Russell about the importance of search engine marketing for effective website promotion.